Social media analytics : techniques and insights for extracting business value out of social media /

This is a complete insider's guide for all executives and marketing analysts who want to answer mission-critical questions and maximize the business value of their social media data. The authors offer thorough and practical coverage of the entire process: identifying the right unstructured data...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Ganis, Matt, 1963- (Author), Kohirkar, Avinash (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : IBM Press, [2016]
Subjects:
Data mining.
Social media.
Business > Data processing.
Management > Data processing.
Exploration de données (Informatique)
Médias sociaux.
Gestion > Informatique.
social media.
COMPUTERS > General.
Online Access:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

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