Lean-driven innovation : powering product development at the Goodyear Tire & Rubber Company /

In 2005, Goodyear's research and development (R & D) engine was not performing up to its full potential. The R & D organization developed high-quality tires, but the projects were not always successful. Goodyear embarked on a major initiative to transform its innovation creation process...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Majerus, Norbert (Auteur)
Autres auteurs: Morgan, James (writer of foreword.), Sobek, Durward (writer of foreword.)
Format: Électronique eBook
Langue:Inglés
Publié: Boca Raton, FL : CRC Press, [2016]
Sujets:
Research, Industrial.
New products.
Operations research.
Recherche industrielle.
Recherche opérationnelle.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
New products
Operations research
Research, Industrial
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