Lean-driven innovation : powering product development at the Goodyear Tire & Rubber Company /

In 2005, Goodyear's research and development (R & D) engine was not performing up to its full potential. The R & D organization developed high-quality tires, but the projects were not always successful. Goodyear embarked on a major initiative to transform its innovation creation process...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Majerus, Norbert (Author)
Other Authors: Morgan, James (writer of foreword.), Sobek, Durward (writer of foreword.)
Format: Electronic eBook
Language:Inglés
Published: Boca Raton, FL : CRC Press, [2016]
Subjects:
Research, Industrial.
New products.
Operations research.
Recherche industrielle.
Recherche opérationnelle.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
New products
Operations research
Research, Industrial
Online Access:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

Items no disponibles

Holdings details from

Similar Items