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Brilliant strategy for business : how to plan, implement and evaluate strategy at any level of management /
In Business, strategy is king. Leadership and hard work are all very well and luck is mighty useful, but it is strategy that makes or breaks a business, organisation or team. Of course, it is easier to talk a good strategic game than it is to execute one. This book will help you turn your words into...
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Harlow, England ; New York :
Pearson,
2016.
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| Series: | Brilliant.
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| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |
Table of Contents:
- Cover
- Title Page
- Copyright
- Contents
- About the author
- Acknowledgements
- Introduction
- How the book is organised
- part 1 Getting to grips with strategy
- 1 How to be a brilliant business strategist
- 2 Strategic issues
- 3 Strategic directions
- part 2 Business level strategy
- 4 Finding competitive advantage
- 5 Strategy as learning and innovation
- 6 Strategy, day to day
- 7 How to lead, implement change and evaluate strategy
- part 3 Strategic thinking in a changing world
- 8 The purpose and future of strategy
- 9 How to break the rules of strategy
- Epilogue
- Further reading
- Twenty prominent strategists
- Index