Record label marketing : how music companies brand and market artists in the digital era /

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Macy, Amy (Author), Rolston, Clyde (Author), Allen, Paul, 1946- (Author), Hutchison, Thomas W. (Thomas William) (Author)
Format: Electronic eBook
Language:Inglés
Published: New York, NY ; Abingdon, Oxon : Focal Press, 2016.
Edition:Third edition.
Subjects:
Music trade.
Sound recordings > Marketing.
Sound recording industry.
Musique > Industrie.
Enregistrements sonores > Industrie.
MUSIC > Genres & Styles > Classical.
MUSIC > Reference.
MUSIC > Business Aspects.
Music trade
Sound recording industry
Sound recordings > Marketing
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Introduction
  • Marketing concepts and definitions
  • Market segmentation and consumer behavior
  • Market research
  • The value of branding in the music business
  • The marketing plan
  • The U.S. industry numbers
  • Label operations
  • Record label finances
  • Publicity
  • Social media
  • The business of radio
  • Promotion, airplay, and the charts
  • Music video
  • Music distribution and music retailing
  • Technology and the music business
  • Tour support and sponsorship
  • Grassroots marketing
  • Advertising in the recording industry
  • Epilogue.

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