The three value conversations : how to create, elevate, and capture customer value at every stage of the long-lead sale /

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Peterson, Erik (Economist) (Author), Riesterer, Tim (Author), Smith, Conrad (Author), Geoffrion, Cheryl (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw-Hill Education, [2015]
Edition:Version 1.0.
Subjects:
Sales promotion.
Communication in marketing.
Marketing.
Marketing
Ventes > Promotion.
Communication en marketing.
marketing.
Communication in marketing
Sales promotion
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