Cita APA (7a ed.)

Peterson, E., Riesterer, T., Smith, C., & Geoffrion, C. (2015). The three value conversations: How to create, elevate, and capture customer value at every stage of the long-lead sale (Version 1.0.). McGraw-Hill Education.

Cita Chicago Style (17a ed.)

Peterson, Erik, Tim Riesterer, Conrad Smith, y Cheryl Geoffrion. The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-lead Sale. Version 1.0. New York: McGraw-Hill Education, 2015.

Cita MLA (8a ed.)

Peterson, Erik, et al. The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-lead Sale. Version 1.0. McGraw-Hill Education, 2015.