APA (7th ed.) Citation

Atchison, S., Burby, J., & Sorrell, M. (2015). Does it work?: 10 principles for delivering true business value in digital marketing (Version 1.0.). McGraw-Hill Education.

Chicago Style (17th ed.) Citation

Atchison, Shane, Jason Burby, and Martin Sorrell. Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing. Version 1.0. New York: McGraw-Hill Education, 2015.

MLA (8th ed.) Citation

Atchison, Shane, et al. Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing. Version 1.0. McGraw-Hill Education, 2015.

Warning: These citations may not always be 100% accurate.