Cita APA (7a ed.)

Bendle, N. T. (2016). Marketing metrics: The manager's guide to measuring marketing performance. Pearson Education.

Cita Chicago Style (17a ed.)

Bendle, Neil T. Marketing Metrics: The Manager's Guide to Measuring Marketing Performance. Upper Saddle River, New Jersey: Pearson Education, 2016.

Cita MLA (8a ed.)

Bendle, Neil T. Marketing Metrics: The Manager's Guide to Measuring Marketing Performance. Pearson Education, 2016.