Innovating analytics : word of mouth index--how the next generation of net promoter can increase sales and drive business results /

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Freed, Larry (Author)
Format: Electronic eBook
Language:Inglés
Published: Hoboken, New Jersey : John Wiley & Sons, [2013]
Subjects:
Consumer satisfaction.
Marketing research > Statistical methods.
Word-of-mouth advertising.
Internet marketing.
Consommateurs > Satisfaction.
Marketing > Recherche > Méthodes statistiques.
Bouche-à-oreille (Publicité)
Marketing sur Internet.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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