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Creating a data-driven organization : practical advice from the trenches /
"What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Sebastopol, CA :
O'Reilly Media,
2015.
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| Edition: | First edition. |
| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |
Table of Contents:
- What do we mean by data-driven?
- Data quality
- Data collection
- The analyst organization
- Data analysis
- Metric design
- Storytelling with data
- A/B testing
- Decision making
- Data-driven culture
- The data-driven C-Suite
- Privacy, ethics, and risk
- Conclusion.