Roetzer, P. (2014). The marketing performance blueprint: Strategies and technologies to build and measure business success. John Wiley & Sons.
Cita Chicago Style (17a ed.)Roetzer, Paul. The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success. Hoboken, New Jersey: John Wiley & Sons, 2014.
Cita MLA (8a ed.)Roetzer, Paul. The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success. John Wiley & Sons, 2014.
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