Z.E.R.O. : zero paid media as the new marketing model /

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Jaffe, Joseph, 1970-
Format: Electronic eBook
Language:Inglés
Published: Hoboken, New Jersey : John Wiley & Sons, [2014]
Subjects:
Advertising.
Marketing > Technological innovations.
Internet marketing.
Digital media.
Marketing > Innovations.
Marketing sur Internet.
Médias numériques.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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