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This guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You'll learn how Google AdWords, AdSense, CRMs, and other data source...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Waisberg, Daniel (Author)
Format: Electronic eBook
Language:Inglés
Published: Indianapolis, IN : John Wiley & Sons, [2015]
Subjects:
Google Analytics.
Web usage mining.
Internet users > Statistics > Data processing.
Analyse du comportement des internautes.
Internautes > Statistiques > Informatique.
COMPUTERS > General.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Table of Contents; Introduction; Who Needs Google Analytics?; Who Should Read This Book?; How This Book Is Organized; How to Contact the Author; Chapter 1: Implementation Best Practices; Planning Your Implementation; Implementing and Customizing Your Code; Setting Up the Google Analytics Interface; Tagging Your Inbound Traffic; Managing Your Implementations Effectively; Summary; Part I: Official Integrations; Chapter 2: AdWords Integration; Integrating AdWords and Google Analytics; Integration Data, Structure, and Standard Reports; Optimizing AdWords Performance Using Google Analytics.
  • Chapter 11: Email Data IntegrationTracking Email Opens; Tracking User Behavior Across Devices; Summary; Chapter 12: Offline Data Integration; The Full Customer Journey; Implementation Details and Script; Summary; End User License Agreement.

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