Transmedia marketing : from film and TV to games and digital media /

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Zeiser, Anne (Author)
Format: Electronic eBook
Language:Inglés
Published: Burlington, MA : Focal Press, 2015.
Subjects:
Mass media > Marketing.
Digital media > Marketing.
Marketing > Technological innovations.
Marketing > Innovations.
PSYCHOLOGY > Social Psychology.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • 1. Introduction to transmedia marketing
  • 2. Marketing planning
  • 3. The creative process
  • 4. Influence the influencers : press and publicity
  • 5. Influence the influencers : A-list vehicles
  • 6. Reaching your public : visual expression
  • 7. Reaching your public : advertising
  • 8. Reaching your public : digital and viral
  • 9. Finding success.

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