Transmedia marketing : from film and TV to games and digital media /

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Zeiser, Anne (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Burlington, MA : Focal Press, 2015.
Sujets:
Mass media > Marketing.
Digital media > Marketing.
Marketing > Technological innovations.
Marketing > Innovations.
PSYCHOLOGY > Social Psychology.
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)

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