Cita APA (7a ed.)

Zeiser, A. (2015). Transmedia marketing: From film and TV to games and digital media. Focal Press.

Cita Chicago Style (17a ed.)

Zeiser, Anne. Transmedia Marketing: From Film and TV to Games and Digital Media. Burlington, MA: Focal Press, 2015.

Cita MLA (8a ed.)

Zeiser, Anne. Transmedia Marketing: From Film and TV to Games and Digital Media. Focal Press, 2015.