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The art of consultative selling in IT : taking blue ocean strategy a step further /
Companies can succeed not by battling competitors, but rather by creating 2 blue oceans2 of uncontested market space. These strategic moves create a leap in value for the company, its buyers, and its employees, while unlocking new demand and making the competition irrelevant. This book defines an ap...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Boca Raton, FL :
CRC Press,
[2015]
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| Collection: | Productivity Press Book
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |