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The art of consultative selling in IT : taking blue ocean strategy a step further /
Companies can succeed not by battling competitors, but rather by creating 2 blue oceans2 of uncontested market space. These strategic moves create a leap in value for the company, its buyers, and its employees, while unlocking new demand and making the competition irrelevant. This book defines an ap...
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Boca Raton, FL :
CRC Press,
[2015]
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| Series: | Productivity Press Book
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| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |