What matters most in internet retailing /

Online retailing is far and away the fastest growing retail sector in the United States. The growth is being fed by two forces: (1) traditional retailers are getting their "Internet acts" together, and (2) "pure play" retailers are becoming increasingly innovative. The authors st...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Bell, David R. (David Richard) (Author), Choi, Jeonghye (Author), Lodish, Leonard M. (Author)
Corporate Author: Massachusetts Institute of Technology
Format: Electronic eBook
Language:Inglés
Published: Cambridge, MA : MIT, 2012.
Subjects:
Electronic commerce.
Commerce électronique.
Electronic commerce
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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