Finding the value in social business /

A recent survey by Deloitte and MIT Sloan Management Review suggests that companies are starting to derive real value from social business (defined to include activities that use social media, social software and technology-based social networks to enable connections between people, information and...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Kane, Gerald C. (Author)
Corporate Author: Massachusetts Institute of Technology
Format: Electronic eBook
Language:Inglés
Published: Cambridge, MA : MIT, 2014.
Subjects:
Social media > Marketing.
Internet marketing.
Marketing sur Internet.
Internet marketing
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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