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The customer trap : how to avoid the biggest mistake in business /

American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through mega-customers with pervasive market reach, such as Amazon and Walmart. Far too many business leaders fail to realize?until it is too late?that the relentless...

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Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Thomas, Andrew R. (Auteur), Wilkinson, Timothy J. (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: [New York, NY] : Apress, [2015]
Édition:First edition.
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)