The customer trap : how to avoid the biggest mistake in business /

American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through mega-customers with pervasive market reach, such as Amazon and Walmart. Far too many business leaders fail to realize?until it is too late?that the relentless...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Thomas, Andrew R. (Author), Wilkinson, Timothy J. (Author)
Format: Electronic eBook
Language:Inglés
Published: [New York, NY] : Apress, [2015]
Edition:First edition.
Subjects:
Distributors (Commerce)
Consumers.
Dealers (Retail trade)
New products > Marketing.
Distributeurs (Commerce)
Détaillants.
wholesalers.
dealers.
retailers.
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