Cargando…
Fundraising the SMART way : predictable, consistent income growth for your charity /
Strategic planning and tactical fundraising can maximize income and minimize costs Fundraising is the lifeblood of the nonprofit, and, successful or otherwise, determines the organization's ability to provide for the group it serves. Every organization attempts to lower overhead while increasin...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons,
[2014]
|
| Colección: | AFP/Wiley fund development series.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | OR_ocn904769533 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 150312s2014 njua o 001 0 eng d | ||
| 040 | |a UMI |b eng |e rda |e pn |c UMI |d DEBBG |d OCLCF |d DEBSZ |d CNNOR |d MOR |d OCLCQ |d CEF |d OCLCQ |d INT |d STF |d IU0 |d AU@ |d OCLCQ |d G3B |d TKN |d C6I |d OCLCQ |d UKAHL |d VT2 |d LVT |d OCLCO |d OCLCQ | ||
| 019 | |a 1302297735 | ||
| 020 | |a 9781118640241 | ||
| 020 | |a 1118640241 | ||
| 020 | |a 1118640187 | ||
| 020 | |a 9781118640180 | ||
| 020 | |a 9781118640333 |q (online) | ||
| 020 | |a 1118640330 | ||
| 020 | |z 9781118640180 | ||
| 029 | 1 | |a AU@ |b 000058374206 | |
| 029 | 1 | |a DEBBG |b BV042682800 | |
| 029 | 1 | |a DEBSZ |b 446580015 | |
| 029 | 1 | |a GBVCP |b 835871185 | |
| 035 | |a (OCoLC)904769533 |z (OCoLC)1302297735 | ||
| 037 | |a CL0500000567 |b Safari Books Online | ||
| 050 | 4 | |a HV41.2 | |
| 082 | 0 | 4 | |a 650 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Bristol, Ellen, |e author. | |
| 245 | 1 | 0 | |a Fundraising the SMART way : |b predictable, consistent income growth for your charity / |c by Ellen Bristol. |
| 264 | 1 | |a Hoboken, New Jersey : |b John Wiley & Sons, |c [2014] | |
| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a AFP/Wiley fund development series | |
| 588 | 0 | |a Print version record. | |
| 500 | |a Includes index. | ||
| 505 | 0 | 0 | |g Part 1 |t Which Funders Are "Right" for You? |g 21 -- |g Chapter 1 |t The Context for Fund Development |g 25 -- |t What Should It Cost to Achieve Your Mission? |g 26 -- |t Analyzing the True Cost of Your Mission |g 30 -- |t Your Opportunity Risk Factor: The Real Value of Your Time |g 31 -- |t What Makes Your Best Funders "Best"? |g 34 -- |t Your Unique Value Proposition: The Value in Value-Added |g 36 -- |t What We Covered |g 42 -- |t What You Can Do |g 42 -- |g Chapter 2 |t Funder Selection Strategies |g 45 -- |t Why Your Best Funders Support You |g 47 -- |t The Exchange of Value |g 55 -- |t Applying the Exchange of Value |g 59 -- |t What We Covered |g 60 -- |t What You Can Do |g 61 -- |g Chapter 3 |t Building Your SMART Way Prospect Scorecard |g 63 -- |t Nine Scorecard Principles |g 66 -- |t Crafting Scorecard Statements |g 72 -- |t Scoring the Prospect |g 80 -- |t Scorecard as Management Control |g 82 -- |t What We Covered |g 84 -- |t What You Can Do |g 85 -- |g Chapter 4 |t The Scorecard as a Management Control Device |g 87 -- |t Using the Scorecard to Manage the Fundraising Process |g 88 -- |t Validating the Scorecard |g 89 -- |t The Suggested Probing Questions |g 92 -- |t Developing Your Questions |g 96 -- |t Field-Test the Scorecard |g 101 -- |t The Control Part |g 105 -- |t What We Covered |g 106 -- |t What You Can Do |g 106 -- |g Part 2 |t Defining the Fund Development Process |g 109 -- |g Chapter 5 |t The Fund Development Pipeline |g 113 -- |t Pipeline Basics |g 114 -- |t The SMART Way Pipeline Revolution |g 116 -- |t Process Management for Nonprofits: A Primer |g 117 -- |t Moves Management versus the SMART Way |g 118 -- |t Eliminate Process Boundaries or Add Them? |g 120 -- |t Development Drivers |g 127 -- |t What We Covered |g 129 -- |t What You Can Do |g 129 -- |g Chapter 6 |t Setting Performance Targets |g 131 -- |t Everything You Ever Wanted to Know about Continuous Improvement |g 132 -- |t Assigning Targets |g 135 -- |t Good Targets, Bad Targets |g 139 -- |t Move Zero Targets |g 141 -- |t Performance Targets and the SMART Way Scorecard |g 145 -- |t Targets for Development Drivers |g 149 -- |t What We Covered |g 150 -- |t What You Can Do |g 151 -- |g Part 3 |t Implementing Fundraising the SMART Way |g 153 -- |g Chapter 7 |t Reporting and Leading for Better Results |g 157 -- |t Leadership 101 |g 158 -- |t First, There is a Mountain ... |g 159 -- |t "Vertical" versus "Horizontal" Reporting |g 159 -- |t SMART Way Reports |g 163 -- |t Enlightened Leadership Practices |g 166 -- |t Tracking Donor Move Targets |g 171 -- |t Reading the Story the Numbers Tell You |g 173 -- |t What We Covered |g 174 -- |t What You Can Do |g 174 -- |g Chapter 8 |t The Breakthrough: Continuous Improvement |g 177 -- |t The Plan-Do-Check-Act Cycle |g 178 -- |t Root-Cause Analysis Done Right |g 179 -- |t What We Covered |g 200 -- |t What You Can Do |g 201 -- |g Chapter 9 |t Applying SMART Way Methods to Mass-Market Fundraising |g 203 -- |t Selling to Major Accounts versus Transactional Selling |g 204 -- |t The Majors versus the Minors |g 206 -- |t To Find Donors, Stop Looking |g 208 -- |t Mass-Market and Target-Market Fundraising |g 214 -- |t SMART Way Management Controls |g 216 -- |t What We Covered |g 218 -- |t What You Can Do |g 218 -- |g Chapter 10 |t Radical Thinking about the Fundraising Revolution |g 221 -- |t Fundraising and the Russian Revolution |g 225 -- |t Adopting the Mind-set of Potential |g 228 -- |t Revolutionizing the Way We Manage Performance |g 229 -- |t Implications for Information Technology |g 235 -- |t Implications for the Governing Board |g 237 -- |t Parting Remarks |g 241. |
| 520 | |a Strategic planning and tactical fundraising can maximize income and minimize costs Fundraising is the lifeblood of the nonprofit, and, successful or otherwise, determines the organization's ability to provide for the group it serves. Every organization attempts to lower overhead while increasing donations, but this often proves to be impossible within existing frameworks. Effective fundraising - increasing donations while engaging more donors and lowering costs - requires a sound strategy that turns major roadblocks into minor hurdles that are easily overcome. It's not about trying ha. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Fund raising. | |
| 650 | 0 | |a Charities |x Finance. | |
| 650 | 0 | |a Nonprofit organizations |x Finance. | |
| 650 | 2 | |a Fund Raising | |
| 650 | 6 | |a Collecte de fonds. | |
| 650 | 6 | |a Associations sans but lucratif |x Finances. | |
| 650 | 7 | |a fund raising. |2 aat | |
| 650 | 7 | |a EDUCATION |x Higher. |2 bisacsh | |
| 650 | 7 | |a Charities |x Finance. |2 fast |0 (OCoLC)fst00852419 | |
| 650 | 7 | |a Fund raising. |2 fast |0 (OCoLC)fst00936143 | |
| 650 | 7 | |a Nonprofit organizations |x Finance. |2 fast |0 (OCoLC)fst01038899 | |
| 776 | 0 | 8 | |i Print version: |a Bristol, Ellen. |t Fundraising the SMART way. |d Hoboken : John Wiley & Sons, ©2014 |z 9781118640180 |w (OCoLC)869793299 |
| 830 | 0 | |a AFP/Wiley fund development series. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781118640241/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH26312369 | ||
| 994 | |a 92 |b IZTAP | ||