Introduction to the music industry : an entrepreneurial approach /

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"Introduction to the Music Industry: An Entrepreneurial Approach is an introductory textbook that offers a fresh look at one of the fastest-changing businesses int eh world today. Emphasizing the importance of entrepreneurial thinking for the music industry, this textbook engages college-level...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Fitterman Radbill, Catherine (Author)
Format: Electronic eBook
Language:Inglés
Published: New York, NY : Routledge, 2013.
Subjects:
Music trade.
Music entrepreneurship.
Musique > Industrie.
Entrepreneuriat musical.
MUSIC > Business Aspects.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Part 1 : Thinking like an entrepreneur
  • Fundamentals of entrepreneurial thinking
  • Creative problem solving
  • Brand you
  • Part 2 : Contacts and contracts
  • Copyright law and the music industry
  • International copyright and trade agreements
  • The role of the music publisher
  • Songwriters and music publishers
  • Performing rights societies
  • Part 3 : Performing and recording
  • Concerts and touring
  • Recorded music
  • Digital music services
  • Part 4 : You as entrepreneur
  • How to use case studies to create an interactive classroom
  • Case study : Falcon Music & Art--a jazz haven on the Hudson
  • Case Study : TicketLeap--social media integration in the cloud.

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