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Social media law for business : a practical guide for using Facebook, Twitter, Google+, and blogs without stepping on legal land mines /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gilmore, Glen (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, [2015]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Gilmore, Glen,  |e author. 
245 1 0 |a Social media law for business :  |b a practical guide for using Facebook, Twitter, Google+, and blogs without stepping on legal land mines /  |c Glen Gilmore. 
246 3 0 |a Practical guide for using Facebook, Twitter, Google+, and blogs without stepping on legal land mines 
264 1 |a New York :  |b McGraw-Hill Education,  |c [2015] 
264 4 |c ©2015 
300 |a 1 online resource (1 volume) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 |a Description based on print version record. 
504 |a Includes bibliographical references and index. 
505 0 |a How to write a social media policy without stepping on legal land mines -- Social (and mobile) recruiting, hiring & firing : legal issues you need to know -- Copyright, trademark and fair use : how to share content on social networks without getting sued or losing your social media accounts -- Marketing in social media : what you need to know -- How to make required disclosures in digital advertising -- How to run a social media "contest" without losing the prize -- Thou shalt not spam (on social networks) -- A word about (mobile) apps -- Legal issues for blogs and bloggers -- "Business to government" : social media best practices for large organizations and social compliance in government -- Digital legacy (who gets your twitter and other digital accounts when you quit your job or when you die) -- Going global : international social media law -- Nike : a lesson in international social media non-disclosure -- Best practices for compliant social media : case studies. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Social media  |x Law and legislation  |z United States. 
650 0 |a User-generated content. 
650 6 |a Contenu créé par l'utilisateur. 
650 7 |a Social media  |x Law and legislation.  |2 fast  |0 (OCoLC)fst01767818 
650 7 |a User-generated content.  |2 fast  |0 (OCoLC)fst01743487 
651 7 |a United States.  |2 fast  |0 (OCoLC)fst01204155 
776 0 8 |i Print version :  |a Gilmore, Glen.  |t Social media law for business.  |d New York : McGraw-Hill Education, [2015]  |z 9780071799607  |w (DLC) 2014027211  |w (OCoLC)877912607 
856 4 0 |u https://learning.oreilly.com/library/view/~/9780071799607/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
994 |a 92  |b IZTAP