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In this concise and practical book, the author shares the most important lessons for strategic planning. Readers will discover how to: ask the five key questions vital to any strategic plan; determine a corporate mission that lifts and inspires people; gain valuable insight with market share/market...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Tracy, Brian (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : AMACOM, American Management Association, [2015]
Series:Brian Tracy success library.
Subjects:
Strategic planning.
Planification stratégique.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Gestion d'entreprises.
Développement d'aptitudes.
Strategic planning
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Machine generated contents note: 1. Introduction to Strategy: Alexander the Great
  • 2. The Principles of Effective Strategy
  • 3. Five Questions in Strategic Planning
  • 4. The Key Players in Setting Strategy
  • 5. Values, Vision, and Purpose
  • 6. Determine Your Corporate Mission
  • 7. Back from the Future
  • 8. Strategic Areas for Consideration
  • 9. The Driving Force: Key to Strategy
  • 10. Four Central Concepts in Strategic Planning
  • 11. Concentrate on What You Do Well
  • 12. Adjacency Moves
  • 13. Have a Divestment Strategy
  • 14. Zero-Based Thinking
  • 15. Take the Offensive
  • 16. Flexibility Wins
  • 17. Create New Markets
  • 18. Choose Your Competition
  • 19. Engage the Entire Company
  • 20. Organizational Structure Makes a Difference
  • 21. The Five Phases of Strategy Formulation and Implementation.

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