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Starting a business for dummies /
Starting your own business is an exciting - and challenging - time. This updated edition of the startup classic shows you how to build a business agile enough to take advantage of emerging trends and opportunities, and sturdy enough to weather any storm. Packed with real-life examples and links to h...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex :
John Wiley & Sons,
2014.
|
| Edición: | 4th edition. |
| Colección: | --For dummies.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Title Page
- Copyright Page
- Contents at a Glance
- Table of Contents
- Introduction
- About This Book
- Foolish Assumptions
- Icons Used in This Book
- Beyond the Book
- Where to Go From Here
- Part I: Getting Started with Your New Business
- Chapter 1: Preparing for Business
- Understanding the Enduring Rules of Business Strategy
- Getting in Shape to Start Up
- Confirming Viability
- Going for Growth
- Chapter 2: Doing the Groundwork
- Understanding the Small Business Environment
- Defining Small Business
- Looking at the Types of People Who Start Businesses
- Coming Up with a Winning Idea
- Banning Bad Reasons to Start a Business
- Recognising that the Economy Matters
- Preparing to Recognise Success
- Chapter 3: Can You Do the Business?
- Deciding What You Want From a Business
- Exploring Different Types of Business
- Working from Home
- Assessing Yourself
- Chapter 4: Testing Feasibility
- Finding Enough Product or People
- Sizing Up the Market
- Working Out Whether You Can Make Money
- Part II: Making and Funding Your Plan
- Chapter 5: Structuring Your Business
- Choosing the Right Structure
- Going into Business by Yourself
- Building up to Network Marketing
- Working with a Limited Number of Other People
- Finding Your Way to Franchising
- Founding a Larger Company
- Looking at Legal Issues in Marketing
- Chapter 6: Preparing the Business Plan
- Finding a Reason to Write a Business Plan
- Writing Up Your Business Plan
- Using Business Planning Software
- Presenting Your Plan
- Chapter 7: Getting Help
- Connecting with Government Services
- Choosing Small Business Associations
- Universities and Colleges
- Entering an Incubator
- Assisting Inventors
- Helping Young Entrepreneurs
- Chapter 8: Finding the Money
- Assessing How Much Money You Need
- Reviewing Your Financing Options.
- Determining the Best Source of Finance for You
- Going for Debt
- Sharing Out the Spoils
- Finding Free Money
- Chapter 9: Considering Your Mission
- Developing Your Concept
- Composing Your Mission Statement
- Seeing the Vision Thing
- Setting Objectives and Goals
- Chapter 10: Marketing and Selling Your Wares
- Making Up the Marketing Mix
- Defining Your Product or Service Parameters
- Using Advertising to Tell Your Story
- Getting into the News
- Using Blogs and Social Networks
- Selling and Salesmanship
- Settling On a Price
- Pondering Place and Distribution
- Part III: Staying in Business
- Chapter 11: Employing People
- Finding Great Employees
- Exploring Other Ways of Recruiting
- Motivating and Rewarding Employees
- Staying on the Right Side of Employment Law
- Chapter 12: Operating Effectively
- Proposing Premises
- Taking the Make-or-Buy Decision
- Choosing a Supplier
- Minimising Risk and Assessing Liability
- Dissecting Directors
- Finding and Choosing Business Advisers
- Taking Cyber Security Seriously
- Making a Virtue Out of Going Green
- Chapter 13: Keeping Track of Finances
- Keeping the Books
- Understanding Your Accounts
- Accounting for Pricing
- Balancing the Books
- Analysing Performance
- Keeping on the Right Side of the Law
- Managing Your Accountant
- Chapter 14: Managing Your Tax Position
- Tackling Taxes for Different Types of Businesses
- Paying Taxes
- Handling Employment Taxes
- Surviving a Tax Investigation
- Part IV: Making the Business Grow
- Chapter 15: Doing Business Online
- Appreciating the Power of the Internet
- Reviewing What You Can Do Online
- Establishing an Internet Presence with a Website
- Selling Goods and Services
- Gaining Visibility
- Tracking Traffic
- Chapter 16: Improving Performance
- Checking Your Internal Systems
- Retaining Customers.
- Improving Productivity
- Budgeting for Beginners
- Chapter 17: Exploring Strategies for Growth
- Understanding the Importance of Growth
- Increasing Sales
- Forming Alliances
- Franchising Your Way to Growth
- Chapter 18: Becoming a Great Manager
- Building a Team
- Coaching and Training
- Appraising Performance
- Developing a Leadership Style
- Measuring Morale
- Part V: The Part of Tens
- Chapter 19: Ten Pitfalls to Avoid
- Knowing Too Little
- Being Overly Optimistic about the Market
- Underestimating Start-up Time
- Spending Too Much at the Start
- Mistaking Cash for Profit
- Choosing the Wrong Partner
- Ignoring Accounting
- Forgetting Working Capital
- Having No Clear Competitive Advantage
- Choosing the Wrong Location
- Chapter 20: Ten People to Talk to Before You Start
- Speaking with Your Spouse
- Making Use of Your Professional Network
- Benefiting from Entrepreneurs Who Started a Similar Business
- Spending Time with a Friendly Banker
- Reaching Out to Customers
- Communicating with Your Current Boss
- Calling Your Colleagues
- Bringing in Your Best Friend
- Reporting to an Accountant
- Plugging into a Business Angel Network
- Chapter 21: Ten Reasons for Using Social Media
- Augmenting Your Marketing Budget
- Acquiring Cost-Effective Exposure
- Increasing Website Traffic
- Moving up Search Engine Rankings
- Improving Market Intelligence
- Attracting Interest to Generate Sales Leads
- Growing Real Sales
- Keeping Pace with Market Leaders
- Creating Loyalty
- Generating Referrals
- Index
- About the Author.