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Starting a business for dummies /
Starting your own business is an exciting - and challenging - time. This updated edition of the startup classic shows you how to build a business agile enough to take advantage of emerging trends and opportunities, and sturdy enough to weather any storm. Packed with real-life examples and links to h...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex :
John Wiley & Sons,
2014.
|
| Edición: | 4th edition. |
| Colección: | --For dummies.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 003 | OCoLC | ||
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| 008 | 150303s2014 enka o 000 0 eng d | ||
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| 100 | 1 | |a Barrow, Colin, |e author. | |
| 245 | 1 | 0 | |a Starting a business for dummies / |c by Colin Barrow. |
| 250 | |a 4th edition. | ||
| 264 | 1 | |a Chichester, West Sussex : |b John Wiley & Sons, |c 2014. | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a For dummies | |
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Title Page -- Copyright Page -- Contents at a Glance -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go From Here -- Part I: Getting Started with Your New Business -- Chapter 1: Preparing for Business -- Understanding the Enduring Rules of Business Strategy -- Getting in Shape to Start Up -- Confirming Viability -- Going for Growth -- Chapter 2: Doing the Groundwork -- Understanding the Small Business Environment -- Defining Small Business -- Looking at the Types of People Who Start Businesses -- Coming Up with a Winning Idea -- Banning Bad Reasons to Start a Business -- Recognising that the Economy Matters -- Preparing to Recognise Success -- Chapter 3: Can You Do the Business? -- Deciding What You Want From a Business -- Exploring Different Types of Business -- Working from Home -- Assessing Yourself -- Chapter 4: Testing Feasibility -- Finding Enough Product or People -- Sizing Up the Market -- Working Out Whether You Can Make Money -- Part II: Making and Funding Your Plan -- Chapter 5: Structuring Your Business -- Choosing the Right Structure -- Going into Business by Yourself -- Building up to Network Marketing -- Working with a Limited Number of Other People -- Finding Your Way to Franchising -- Founding a Larger Company -- Looking at Legal Issues in Marketing -- Chapter 6: Preparing the Business Plan -- Finding a Reason to Write a Business Plan -- Writing Up Your Business Plan -- Using Business Planning Software -- Presenting Your Plan -- Chapter 7: Getting Help -- Connecting with Government Services -- Choosing Small Business Associations -- Universities and Colleges -- Entering an Incubator -- Assisting Inventors -- Helping Young Entrepreneurs -- Chapter 8: Finding the Money -- Assessing How Much Money You Need -- Reviewing Your Financing Options. | |
| 505 | 8 | |a Determining the Best Source of Finance for You -- Going for Debt -- Sharing Out the Spoils -- Finding Free Money -- Chapter 9: Considering Your Mission -- Developing Your Concept -- Composing Your Mission Statement -- Seeing the Vision Thing -- Setting Objectives and Goals -- Chapter 10: Marketing and Selling Your Wares -- Making Up the Marketing Mix -- Defining Your Product or Service Parameters -- Using Advertising to Tell Your Story -- Getting into the News -- Using Blogs and Social Networks -- Selling and Salesmanship -- Settling On a Price -- Pondering Place and Distribution -- Part III: Staying in Business -- Chapter 11: Employing People -- Finding Great Employees -- Exploring Other Ways of Recruiting -- Motivating and Rewarding Employees -- Staying on the Right Side of Employment Law -- Chapter 12: Operating Effectively -- Proposing Premises -- Taking the Make-or-Buy Decision -- Choosing a Supplier -- Minimising Risk and Assessing Liability -- Dissecting Directors -- Finding and Choosing Business Advisers -- Taking Cyber Security Seriously -- Making a Virtue Out of Going Green -- Chapter 13: Keeping Track of Finances -- Keeping the Books -- Understanding Your Accounts -- Accounting for Pricing -- Balancing the Books -- Analysing Performance -- Keeping on the Right Side of the Law -- Managing Your Accountant -- Chapter 14: Managing Your Tax Position -- Tackling Taxes for Different Types of Businesses -- Paying Taxes -- Handling Employment Taxes -- Surviving a Tax Investigation -- Part IV: Making the Business Grow -- Chapter 15: Doing Business Online -- Appreciating the Power of the Internet -- Reviewing What You Can Do Online -- Establishing an Internet Presence with a Website -- Selling Goods and Services -- Gaining Visibility -- Tracking Traffic -- Chapter 16: Improving Performance -- Checking Your Internal Systems -- Retaining Customers. | |
| 505 | 8 | |a Improving Productivity -- Budgeting for Beginners -- Chapter 17: Exploring Strategies for Growth -- Understanding the Importance of Growth -- Increasing Sales -- Forming Alliances -- Franchising Your Way to Growth -- Chapter 18: Becoming a Great Manager -- Building a Team -- Coaching and Training -- Appraising Performance -- Developing a Leadership Style -- Measuring Morale -- Part V: The Part of Tens -- Chapter 19: Ten Pitfalls to Avoid -- Knowing Too Little -- Being Overly Optimistic about the Market -- Underestimating Start-up Time -- Spending Too Much at the Start -- Mistaking Cash for Profit -- Choosing the Wrong Partner -- Ignoring Accounting -- Forgetting Working Capital -- Having No Clear Competitive Advantage -- Choosing the Wrong Location -- Chapter 20: Ten People to Talk to Before You Start -- Speaking with Your Spouse -- Making Use of Your Professional Network -- Benefiting from Entrepreneurs Who Started a Similar Business -- Spending Time with a Friendly Banker -- Reaching Out to Customers -- Communicating with Your Current Boss -- Calling Your Colleagues -- Bringing in Your Best Friend -- Reporting to an Accountant -- Plugging into a Business Angel Network -- Chapter 21: Ten Reasons for Using Social Media -- Augmenting Your Marketing Budget -- Acquiring Cost-Effective Exposure -- Increasing Website Traffic -- Moving up Search Engine Rankings -- Improving Market Intelligence -- Attracting Interest to Generate Sales Leads -- Growing Real Sales -- Keeping Pace with Market Leaders -- Creating Loyalty -- Generating Referrals -- Index -- About the Author. | |
| 520 | |a Starting your own business is an exciting - and challenging - time. This updated edition of the startup classic shows you how to build a business agile enough to take advantage of emerging trends and opportunities, and sturdy enough to weather any storm. Packed with real-life examples and links to hundreds of valuable resources, Starting a Business For Dummies, 4th Edition gives you what you need to make the leap from employee to successful entrepreneur with confidence. All your favourite, trusted content has been updated including: Laying the groundwork and testing the feasibility of your business idea Writing a winning business plan and finding funding How to operate effectively, including managing your finances and employing people Growing your business and improving performance New content includes: The latest funding schemes, including government funding and crowdfunding Tendering for public sector work Avoiding business cyber-crime Franchising and pop ups Exporting (the government has set a target of doubling the number of exporting companies by 2020) Environmental impact (a recent survey found 77% of SMEs wanted to know how to measure and improve their environmental impact). | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a New business enterprises. | |
| 650 | 0 | |a Entrepreneurship. | |
| 650 | 6 | |a Nouvelles entreprises. | |
| 650 | 6 | |a Entrepreneuriat. | |
| 650 | 7 | |a entrepreneurs. |2 aat | |
| 650 | 7 | |a Entrepreneurship |2 fast | |
| 650 | 7 | |a New business enterprises |2 fast | |
| 776 | 0 | 8 | |i Print version : |a Barrow, Colin. |t Starting a business for dummies. |b 4th edition, UK edition. |d Chichester, West Sussex : John Wiley & Sons, 2014 |z 9781118837344 |w (OCoLC)870425420 |
| 830 | 0 | |a --For dummies. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781118837290/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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| 938 | |a Askews and Holts Library Services |b ASKH |n AH26465370 | ||
| 994 | |a 92 |b IZTAP | ||