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Success in programming : how to gain recognition, power, and influence through personal branding /
Why should you, a competent software developer or programmer, care about your own brand? After all, it?s not like you're an actor or musician. In fact, as Success in Programming: How to Gain Recognition, Power, and Influence Through Personal Branding demonstrates in many ways, it?s never been m...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Berkeley, CA?] :
Apress,
[2015]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- About the Author; Acknowledgments; Introduction; Chapter 1: Personal What?; Let's Talk about Branding First; Thinking about Yourself as a Brand; Personal Branding May Not Be for You; I Don't Have Time; Let the Fun Begin; Chapter 2: I'm Not a Rock Star; You Are Not Indispensable; No Job Is Secure; New Opportunities Ahead; Thinking Beyond Yourself; Maslow's Hierarchy of Needs; You Are Already Being Branded; Fighting the Impostor Syndrome; A Personal Story: Building My Own Brand; Nothing Will Happen by Magic; Start Now; Chapter 3: Me, Myself, and I; Who Are You?; Be Authentic.
- Past, Present, and FutureWhat Is Your Elevator Pitch?; Scratching the Surface Is Not Enough; How Others See You; Focus on Your Strengths; What Differentiates You from Others?; It's Only the Beginning; Chapter 4: Defining Your Brand: Are You a Ninja, a Pirate, or a Rock Star?; Defining Your Goal; Is It About Getting Your Dream Job?; Is It About Getting a Bigger Paycheck?; Is It About Getting More Visibility?; Is It About Building New Skills or Competencies?; Is It Some Other Goal?; The Next Step Doesn't Have to Be Management; Stairway to Heaven; Make It Quantifiable.
- Setting Your Timeline: You Don't Have a TARDISYour Goal May Change, It Will Change, It Should Change; How Can You Differentiate Yourself?; Don't Be a Copy Cat, But . . .; What Is Your Actual Brand?; The Trilogy of Your Life: Past, Present, and Future; Living the Moment; The Last 20%: Be a Seer; Unleashing the Kraken; Half the Work Is Done; Chapter 5: Do Epic Stuff; The How; Be Naive; There Is No Try; It's a Question of Passion; Don't Plan Like an Underpants Gnome; Impact and Scale; Impact; Scale; Do Stuff. No, Do Epic Stuff!; Learn to Say No; Don't Live in the Future.
- Make It Art and Go the Extra MileEvery Word You Say Will Be Used Against You; Out of Your Comfort Zone Is Where the Magic Happens; The Easiest Path Is Not Shameful; Don't Be Afraid to Ask; FOMO; Give Away Your Ideas; You Don't Know Everything, and It's Okay; Give Your Time; Give Your Time: Part 2; A/S/L?; If You're Not on Google, You Don't Exist; Content Is King; Educate Yourself; You Have a Limited Number of Keystrokes; Don't Be a Sheep; A Small Guide to Losing Your Shyness; Chapter 6: Weapons of Choice; I Blog, You Blog, We All Blog; Owning Your Content; Showing Your Expertise.
- Collateral BenefitsHow to Start Blogging; What to Expect from Your Blog; Participating in the Blogosphere; Open Source, GitHub, and the Like; StackOverflow, How Can I Help You?; Help Make a Better World, One Wiki at a Time; Show Your Design Skills with Dribbble; Public Speaking Is for You, Too; Sharing Your Slides; Recording Yourself; You Speak, You Blog; Write a Book; Podcast s: Sharing without Writing; Audio Podcasting; Video Podcasting; Organize an Unconference, User Group, or Conference; Professional Recognitions; Be Consistent; Optimize Everything.