Branding for the public sector : creating, building and managing brands people will value /

"From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-secto...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Temporal, Paul (Author)
Format: Electronic eBook
Language:Inglés
Published: Chichester, West Sussex : Wiley, 2015.
Subjects:
Government marketing.
Government publicity.
Public relations and politics.
Branding (Marketing)
Administration publique > Marketing.
Information d'État.
Relations publiques et politique.
Stratégie de marque.
branding.
BUSINESS & ECONOMICS > Government & Business.
Government marketing
Government publicity
Public relations and politics
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