Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design: How to create products and services customers want. John Wiley & Sons.
Style de citation Chicago (17e éd.)Osterwalder, Alexander, Yves Pigneur, Greg Bernarda, et Alan Smith. Value Proposition Design: How to Create Products and Services Customers Want. Hoboken: John Wiley & Sons, 2014.
Style de citation MLA (8e éd.)Osterwalder, Alexander, et al. Value Proposition Design: How to Create Products and Services Customers Want. John Wiley & Sons, 2014.
Attention : ces citations peuvent ne pas être correctes à 100%.