Modeling techniques in predictive analytics : business problems and solutions with R /

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Now fully updated, this uniquely accessible book will help you use predictive analytics to solve real business problems and drive real competitive advantage. If you're new to the discipline, it will give you the strong foundation you need to get accurate, actionable results. If you're alre...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Miller, Thomas W., 1946-
Format: Electronic eBook
Language:Inglés
Published: Upper Saddle River, NJ : Pearson Education, 2014, ©2015.
Edition:Rev. and expanded ed.
Subjects:
Decision making > Statistical methods.
Forecasting > Mathematical models.
Business planning.
Data mining.
Data Mining
Prise de décision > Méthodes statistiques.
Exploration de données (Informatique)
Business planning
Data mining
Decision making > Statistical methods
Forecasting > Mathematical models
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Analytics and data science
  • Advertising and promotion
  • Preference and choice
  • Market basket analysis
  • Economic data analysis
  • Operations management
  • Text analytics
  • Sentiment analysis
  • Sports analytics
  • Spatial data analysis
  • Brand and price
  • The big little data game
  • [Appendix] A. Data science methods
  • [Appendix] B. Measurement
  • [Appendix] C. Case studies
  • [Appendix] D. Code and utilities.

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