The definitive guide to marketing analytics and metrics (collection) /

A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing ... 3 authoritative books, now in a convenient e-format, at a great price! 3 authoritative Books help you measure, analyze, and optimize every marketing investment you'...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Brea, Cesar A., Venkatesan, Rajkumar, Farris, Paul W., Wilcox, Ronald T.
Format: Electronic eBook
Language:Inglés
Published: Upper Saddle River, NJ : Pearson Education, ©2014.
Subjects:
Market segmentation.
Revenue management.
Consumer profiling > Research.
Marketing research.
Marketing > Mathematical models.
Segmentation du marché.
Rentabilité > Gestion.
Profil des consommateurs > Recherche.
Marketing > Recherche.
Marketing > Modèles mathématiques.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Marketing and sales analytics : proven techniques and powerful applications from industry leaders / Ceasr A. Brea
  • Cutting-edge marketing analytics : real world cases and data sets for hands on learning / Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox
  • Marketing metrics : the definitive guide to measuring marketing performance (2nd ed.) / Paul W. Farris [and others].

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