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Targeted : how technology is revolutionizing advertising and the way companies reach consumers /

Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled--online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel i...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Smith, Mike, 1966- (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: New York : AMACOM, 2015.
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)
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par Smith, Mike, 1966-
Publié 2015
Texto completo
Électronique eBook