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Fizz : harness the power of word of mouth marketing to drive brand growth /
-- -- -- -- -- FizzFizz -- Fizz"Ted's actionable truths ('for influencers, sharing stories is an expression of love') make this excellent book the guidebook for brand professionals interested in word of mouth marketing. Buy it today, and start growing your business faster tomorro...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
New York :
McGraw-Hill Education,
2015.
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| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |
Table of Contents:
- Acknowledgments
- Introduction
- Influencers : who they are and why you need them
- Two-ounce culture : why smart brands sample
- What makes you talkable? : finding your brand's story
- Strategic corporals : how and why to train your brand ambassadors
- A matter of patience : measuring word-of-mouth marketing
- Big data : the stories inside the numbers
- Save your money : word-of-mouth marketing and small business
- Myths, lies, and misconceptions
- Talking to your boss about word-of-mouth marketing.