The bling dynasty : why the reign of Chinese luxury shoppers has only just begun /

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"The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. 'The Bling Dynasty' illustrates how doubts about Chinese consumption are ill-founded and C...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Rambourg, Erwan (Author)
Other Authors: Luis, Victor (writer of foreword.)
Format: Electronic eBook
Language:Inglés
Published: Singapore : John Wiley & Sons, [2014]
Subjects:
Luxury goods industry > China.
Fashion > China > History.
Consumption (Economics) > China.
Consumer behavior > China.
Luxuries > China.
Produits de luxe > Industrie > Chine.
Consommateurs > Comportement > Chine.
Produits de luxe > Chine.
Fashion.
Luxury goods industry.
Consumer behavior.
Consumption (Economics)
Luxuries.
China.
History.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Introduction: The New Silk Road
  • Part 1. West Goes East. Eastern Promises, Delivered ; The Only Way Is Up ; Another French Paradox ; Deconstructing the Myth
  • part 2. East Goes West. The Trouble with Travel ; Why Chinese Travel and Where To
  • part 3. East Meets East. Are Chinese Brands a Threat to Western Models?
  • part 4. The World Meets. Pop Culture, Value for Money and Globalisation ; The Chinese Luxury Empire ; All In: Coach, Apple and the Cosmetic Surgeon
  • Conclusion: The Bling Supremacy
  • Epilogue: What Is True Luxury?
  • Appendix A. Luxury Goods Basics
  • Appendix B. China Statistics.

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