The innovative lean machine : synchronizing people, branding, and strategy to win in the marketplace /

"Businesses require three optimized core components to run effectively: strategy, people, and branding. This book uses Lean principles along with graphics, charts, and tables to explain these three important components for every business. The book presents a series of visual frameworks that all...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Sgroi, Anthony (Author)
Format: Electronic eBook
Language:Inglés
Published: Boca Raton, Florida : CRC Press, 2015.
Subjects:
Branding (Marketing)
Strategic planning.
Organizational effectiveness.
Creative ability in business.
Stratégie de marque.
Planification stratégique.
Efficacité organisationnelle.
Créativité dans les affaires.
branding.
BUSINESS & ECONOMICS > Quality Control.
BUSINESS & ECONOMICS > Industries > Manufacturing Industries.
MEDICAL > Administration.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Creative ability in business
Organizational effectiveness
Strategic planning
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Section 1. Branding : creating and sustaining a credible and reputable source
  • section 2. Effective people : identify and empower them
  • section 3. Strategy : keep it consistent with the brand
  • section 4. Putting it all together.

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