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Copy, copy, copy : how to do smarter marketing by using other peoples ideas /

"100 pick-up-and-use marketing strategy templates--get copying!Copy, Copy, Copy is a big, bright volume of templates designed to help marketers and managers more efficiently change human behaviour through social influence. Based on the argument that copying is human nature and innovation isn�...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Earls, Mark
Format: Électronique eBook
Langue:Inglés
Publié: Chichester, West Sussex : Wiley, 2014.
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)