Customer's new voice : extreme relevancy and experience through volunteered customer information /

"The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generat...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: McKean, John, 1956-
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, New Jersey : Wiley, [2015]
Sujets:
Customer relations.
Consumer behavior.
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumer behavior
Customer relations
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