Hello, my name is awesome : how to create brand names that stick /

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"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro&q...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Watkins, Alexandra
Format: Electronic eBook
Language:Inglés
Published: San Francisco : Berrett-Koehler Publishers, [2014]
Series:BK business book.
Subjects:
Branding (Marketing)
Brand name products.
Stratégie de marque.
Produits de marque.
branding.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Marketing > General.
Brand name products
BUSINESS & ECONOMICS / General
Economics
Online Access:Texto completo (Requiere registro previo con correo institucional)

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