APA (7th ed.) Citation

Watkins, A. (2014). Hello, my name is awesome: How to create brand names that stick. Berrett-Koehler Publishers.

Chicago Style (17th ed.) Citation

Watkins, Alexandra. Hello, My Name Is Awesome: How to Create Brand Names That Stick. San Francisco: Berrett-Koehler Publishers, 2014.

MLA (8th ed.) Citation

Watkins, Alexandra. Hello, My Name Is Awesome: How to Create Brand Names That Stick. Berrett-Koehler Publishers, 2014.

Warning: These citations may not always be 100% accurate.