Return on engagement : content strategy and web design techniques for digital marketing /

"Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Frick, Tim (Author), Eyler-Werve, Kate (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : Focal Press, Taylor & Francis Group, [2014]
Edition:Second edition. /
Subjects:
Internet marketing.
Social media > Marketing.
Strategic planning.
Web site development.
Marketing sur Internet.
Planification stratégique.
Sites Web > Développement.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Strategic planning
Internet marketing
Web site development
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