Color forecasting for fashion /

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Color is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the color choice wrong and an entire range can stay on the racks. So, how do colors arrive on the runway or the sales floor and why do different companies all seem to choose similar color...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Scully, Kate (Author), Cobb, Debra Johnston (Author)
Format: Electronic eBook
Language:Inglés
Published: London : Laurence King Publishing, 2012.
Series:Portfolio skills. Fashion & textiles.
Subjects:
Color in clothing > Forecasting.
Fashion design.
Fashion > Forecasting.
Clothing trade > Forecasting.
Couleur dans les vêtements > Prévision.
DESIGN > Textile & Costume.
Beauty and Fashion.
Clothing trade > Forecasting
Fashion design
Fashion > Forecasting
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • What is color forecasting?
  • Why and how has color forecasting evolved?
  • The language of color
  • Understanding color cycles
  • Color forecasting tools and methodologies
  • Color application
  • Intuition and inspiration in color forecasting.

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