Connect : how to use data and experience marketing to create lifetime customers /
"Marketing is going through a revolution that rivals the impact of Gutenberg's printing press. Customers are in control and marketers have become an unnecessary annoyance. Smart marketers have learned to think in new ways, use new technology, and apply new processes. They've moved to...
Call Number: | Libro Electrónico |
---|---|
Main Author: | Petersen, Lars Birkholm |
Other Authors: | Person, Ron, 1948-, Nash, Christopher |
Format: | Electronic eBook |
Language: | Inglés |
Published: |
Hoboken :
Wiley,
2014.
|
Subjects: | |
Online Access: | Texto completo (Requiere registro previo con correo institucional) |
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