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Connect : how to use data and experience marketing to create lifetime customers /

"Marketing is going through a revolution that rivals the impact of Gutenberg's printing press. Customers are in control and marketers have become an unnecessary annoyance. Smart marketers have learned to think in new ways, use new technology, and apply new processes. They've moved to...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Petersen, Lars Birkholm
Other Authors: Person, Ron, 1948-, Nash, Christopher
Format: Electronic eBook
Language:Inglés
Published: Hoboken : Wiley, 2014.
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)

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