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The agility advantage : how to identify and act on opportunities in a fast-changing world /
"An organization's competitive advantage hinges on its ability to adapt rapidly and continuously to market change, and every business must develop the essential skills for capturing narrow windows of opportunity. Successful technology-based firms like Google, Apple, and Amazon have all mas...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Jossey-Bass,
2014.
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| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover; Title Page; Copyright; Contents; Preface; Chapter 1 What Is Agility-and Why Is It Valuable?; What Is Agility?; Business Models Are Evolving Fast-with New Winners and New Losers; What Kind of Companies Need to Be Agile?; What We See in Agile Organizations; Changes in Technology, Culture, and the Economy Are Driving the Need for Greater Agility; Globalization; Microcultures; Collaboration; Technology Changes; Transparency and Customer Power; Commoditization; Increase Agility Where It Makes the Most Difference; Where Is Agility Most Important in Your Business?
- Chapter 2 See Through Your Customers'' Eyes: How to See What Your Competitor Can''tExperience What Customers Do, Firsthand; Put Customers to Work; Get out of the Office and into the Field; Give Customers a Reason to Talk, Then Listen In; Encourage the Unexpected; In Conclusion; Chapter 3 Right Customers, Right Value, Right Time: Identify Your Most Attractive Customers and Pivot with Them; Your Customers Can Show You the Way; Assess Growth and Profitability by Customer; When You See Fast Growth or High Profitability, Find Out What's Behind It.
- Look for Customers Who Are Using Your Products in an Unusual WayDirect Resources Toward Your Most Attractive Customers; Your Products Can Show You the Way; Market Share as an Indicator of Opportunity; The Magic Matrix: Looking at Product and Customer Performance Simultaneously; Segment Customers According to Why They Are Using Your Products; Niches and Microcultures Reveal New Opportunities for Growth; Observe "Outlier" Customers; Continuous Customer Intelligence: Harnessing Data to Gain Up-to-the-Minute Foresight; Automate Customization; In Conclusion.
- Chapter 4 Love the Problem: Dig Deep to Find New InsightsObserve the Customers' Daily Environment, the Tools They Use, and the People They Interact With; Observe and Interview Customers to Identify Opportunities in Business-to-Business Markets; What to Observe; Whom to Talk To; What to Find Out; Enlist the Customer as Collaborator; Know What Problems You Are Trying to Solve; Understand Your Customers' Hearts, Minds, Habits, and Values; Understand How Your Customers Vary Across Cultures and Geographies; In Conclusion.
- Chapter 5 Turn Trends into Opportunities: Stop Preparing for the Future and Create ItHow Can We Best Assess and Respond to Market Change?; What Types of Market Change Do We Need to Be Concerned About?; Pressure on margins; Pressure on revenue; International opportunities; Macroeconomic changes; Reshoring; New technologies; Regulatory changes; How Can We Best Identify and Prioritize the Marketplace Changes That May Affect Our Business?; Anticipate What Might Happen Next; Prioritize and Take Action; What Action Is UPS Taking to Respond to the Changes in Its Business Environment?