The mom inventors handbook : how to turn your great idea into the next big thing /

"The definitive guide for "mompreneurs"--Updated with brand-new digital marketing strategiesWritten specifically for mothers seeking to turn their ideas into marketable products, this new edition of The Mom Inventor's Handbook takes you step-by-step through the process, covering...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Monosoff, Tamara (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, [2014]
Edición:Revised and expanded second edition.
Temas:
New business enterprises > Management.
Women-owned business enterprises > Management.
Working mothers.
Intellectual property.
Nouvelles entreprises > Gestion.
Entreprises appartenant à des femmes > Gestion.
Mères au travail.
Propriété intellectuelle.
intellectual property.
BUSINESS & ECONOMICS > Entrepreneurship.
Intellectual property
New business enterprises > Management
Women-owned business enterprises > Management
Working mothers
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Taking your first steps
  • From your mind's eye to the palm of your hand
  • Market research
  • Protect yourself : all about patents, copyrights, and trademarks
  • Getting the goods
  • Get funded! Creative ways to fund your business
  • Making the sale
  • Blowing your horn
  • Finding a partner
  • Taking care of business.

Ejemplares similares