Mobile for good : a how-to fundraising guide for nonprofits /

"Even if you can only invest 5 staff hours and a mobile and social media budget of $1,000 annually, your nonprofit must invest in mobile and social media." -- Heather Mansfield Mobile devices are fast becoming the #1 means of digital communication. If you want a sustainable future for your...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Mansfield, Heather
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw-Hill Education, [2014]
Subjects:
Nonprofit organizations > Marketing.
Nonprofit organizations > Internet marketing.
Fund raising.
Social marketing.
Associations sans but lucratif > Marketing.
Collecte de fonds.
Marketing social.
fund raising.
Fund raising
Nonprofit organizations > Marketing
Social marketing
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • pt. 1: Create and implement a mobile and social fundraising strategy: Nonprofit technology and fundraising
  • Get organized
  • Websites
  • Email communications
  • Online fundraising
  • Mobile fundraising
  • pt. 2: Create and maintain a mobile and social media content strategy: Multichannel communications and fundraising
  • Content creation and integration
  • pt. 3: Using mobile and social networks to distribute content: Facebook
  • Twitter
  • Google+
  • Linkedin
  • YouTube
  • Pinterest, Instagram, and Tumblr
  • pt. 4: Mobile and social media campaigns for the advanced nonprofit: Real-time communications and fundraising
  • New media managers.

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