Marketing and sales analytics : proven techniques and powerful applications from industry leaders /

Today, the effective marketing analytics executive is even more important than the brilliant data scientist. That's because successful analytics investments now require executive-level orchestration of many elements that go far beyond conventional definitions of analytics. Marketing and Sales A...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Brea, Cesar A.
Format: Électronique eBook
Langue:Inglés
Publié: Upper Saddle River, N.J. : Pearson, 2014.
Sujets:
Market segmentation.
Revenue management.
Consumer profiling > Research.
Segmentation du marché.
Rentabilité > Gestion.
Profil des consommateurs > Recherche.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Market segmentation
Revenue management
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