Creating and marketing new products and services /

This book emphasizes emphasizes marketing research techniques that can help firms identity the voice of the customer and incorporate these findings into new product development process. It addresses the role of sustainability in innovation, open innovation strategies, and international co-developmen...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Garcia, Rosanna
Format: Electronic eBook
Language:Inglés
Published: Boca Raton, FL : CRC Press, Ã2014.
Subjects:
New products.
New products > Marketing.
Marketing research.
Product design.
Marketing > Recherche.
Conception de produit.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • The proactive new product development process
  • New product innovation strategy
  • Opportunity identification and idea generation: the fuzzy front end
  • Out of the fuzzy front end into the design phase
  • The concept test
  • Perceptual maps
  • Estimating sales potential
  • The proactive new product development process
  • Product/market testing
  • Launch and beyond
  • Global new product development
  • Sustainability in innovation.

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